SiteLock

May 2016

These guidelines (the "Guidelines") apply to any use by companies and organizations ("Company/Owner of Business Account") of Prekkha.com's products and services.

1.  Inviting users to submit reviews of the Company/Owner of Business Account

A user ("User") is a customer who:

-  has purchased a account or service from the Company/Owner of Business Account,
-  has placed an order with the Company/Owner of Business Account with the intention to advertisement, or
-  can otherwise document his/her use of the prekkha.com's service, including via correspondence or other interaction with the Company/Owner of Business Account.

When the Company/Owner of Business Account/Owner of business account offers to its Users and asks them to review the Business account on Prekkha.com, the Company/Owner of Business Account must observe the following rules. The rules apply regardless of whether review invitations are sent via our Review Invitation Service or independently:

i.  The Company/Owner of Business Account must ensure that Users are invited equally and identically to submit reviews about their experience with the Company/Owner of Business Account. This also applies when review invitations are emailed to past Users, regardless of whether the invitations are sent via the Company/Owner of Business Account's own system or through our Review Invitation Services, including our Kickstart Review Invitation Service.

ii.  The Company/Owner of Business Account may not selectively invite Users to submit reviews; as a main rule, the Company/Owner of Business Account must invite all or none of its Users. If the Company/Owner of Business Account wishes to deviate from the principle of all or none, the Company/Owner of Business Account must ensure that the Users who are invited to submit reviews are selected in an objective, unbiased manner. For example, this could mean inviting every third User.

iii.  The language in the review invitation must be neutral, unbiased and independent of whether the User is expected to have had a positive or negative experience with the Company/Owner of Business Account. It must not include any attempts to (i) influence the User to review the Company/Owner of Business Account in a positive or negative manner, (ii) attract specific types of Users, or (iii) otherwise artificially achieve an outcome desired by the Company/Owner of Business Account.

2.  Replying to reviews on Prekkha.com

The Company/Owner of Business Account has the option of replying to reviews on prekkha.com. If the Company/Owner of Business Account replies to reviews, the Company/Owner of Business Account must ensure that the replies: (i) are not unlawful, offensive, deceptive, misleading, fraudulent, threatening, abusive, harassing, libelous, defamatory, tortious, obscene, pornographic or profane, (ii) do not have a sexist, political or racially discriminating character, (iii) do not violate other people's rights, including any intellectual property rights and privacy rights, (iv) do not in any way breach any applicable local, national or international laws or regulations, (v) do not have a disloyal or unlawful purpose and/or content (or promote unlawful purposes), and (vi) are not technically harmful (including without limitation containing computer viruses, logic bombs, Trojan horses, worms, harmful components, corrupted data or other malicious software, harmful data or conduct).

3.  Use of Review Verification

The Company/Owner of Business Account has the option of using Prekkha.com's Review verifcation functionality. This function enables the Company/Owner of Business Account to detect ip addresses of reviews the Company/Owner of Business Account. For more details please contact at: info@prekkha.com

If the Company/Owner of Business Account establishes that invalid order numbers are being used in connection with submitting reviews, the Company/Owner of Business Account must inform us hereof without undue delay by reporting the affected reviews.

4.  Use of Review verification

Reviews submitted independently of the Review Invitation Services may be subjected to Review verification. This function can be enabled if a Company/Owner of Business Account experiences serious documented abuse on Prekkha.com, which causes significant damage to the Company/Owner of Business Account's reputation. Review verification can only be enabled by our Compliance Team and can only be set up by email requests sent to us at: info@prekkha.com, along with evidence of the abuse. Review verification does not retroactively verify reviews posted prior to its activation.

We reserve the right to turn off order number verification in cases of suspected abuse of its functionality, and/or if we determine that there is no longer a need for it.

If the Company/Owner of Business Account changes the way in which it numbers its orders, the Company/Owner of Business Account must inform us without undue delay by sending an email to info@prekkha.com

5.  Use of Prekkha.com Designs

The Company/Owner of Business Account will be able to see whether it is entitled to use Prekkha.com logos, graphics and trademarks ("Prekkha.com Designs") in the administration module on Prekkha.com.

Our Trademark Guidelines, Branding Guidelines and Integration Guidelines detail by whom, where and how Prekkha.com Designs may be used.

If the Company/Owner of Business Account displays the Profile Page, category ranking and/or Prekkha.com stars in its marketing materials, on its website, etc., the Company/Owner of Business Account must ensure that it does not do so in a misleading way. The Company/Owner of Business Account must make sure that the displayed Prekkha Profile, category ranking and Prekkha.com Stars are always accurate and reflect the Company/Owner of Business Account's actual Prekkha Profile, ranking and the awarded rating number of Prekkha.com Stars on Prekkha.com. The Company/Owner of Business Account's responsibility to accurately display Prekkha.com information extends to its use of widgets and similar services.

6.  Fake reviews

It is Prekkha.com's purpose to provide a platform where Users can freely share their experiences or equivalent relationships with the Company/Owner of Business Account and thereby provide an informative and fair view of the Company/Owner of Business Account's service.

Transparency is crucial to us, and we do not under any circumstances accept fake reviews. Fake reviews are those that do not reflect a genuine buying experience, because, for example, they are created by or on behalf of the Company/Owner of Business Account itself.

We consider direct and indirect creation of fake reviews a material breach of the agreement between the Company/Owner of Business Account and us. It is irrelevant how the fabricated reviews are created, including whether they are created by internal employees of the Company/Owner of Business Account or by external consultants.

We use specially developed software to detect fake reviews. Reviews that we deem intentional, fake or similar will be deleted, moved or highlighted, and we are entitled to publish information about this in connection with the Company/Owner of Business Account's profile on Prekkha.com.

7.  Reviews written by the Company/Owner of Business Account's employees

The Company/Owner of Business Account is not permitted to invite or otherwise encourage its employees, former employees, owners or directors, or their family members to write reviews about the Company/Owner of Business Account.

8.  Collection of reviews on the Company/Owner of Business Account's premises or via Company/Owner of Business Account's equipment

The Company/Owner of Business Account may not provide equipment for Users to review the Company/Owner of Business Account. Our specially developed software for detecting fabricated reviews will detect and remove reviews that originate from the same IP address.

We can grant permission to the Company/Owner of Business Account to collect reviews on its own premises - but never through the Company/Owner of Business Account's equipment - if the Company/Owner of Business Account contacts us prior to collection by email at: info@prekkha.com and:

i.  informs us about how review collection will take place
ii.  provides us with the Company/Owner of Business Account's IP addresses and locations, and
iii.  guarantees that our Guidelines will be respected, including the mandatory rules set out in section 1.

However, we reserve the right to reject such requests and to withdraw our permission at any time, without prior notice or justification.

9.  Misuse of the reporting and Notification functionalities

It is possible for the Company/Owner of Business Account to report reviews that the Company/Owner of Business Account believes violate our User Guidelines. The Company/Owner of Business Account must not misuse this reporting functionality by for example: (i) carrying out unfounded or incorrect reporting of many or all negative reviews, (ii) carrying out unfounded or incorrect notification of its competitors' positive reviews, (iii) reporting the same review multiple times when it has already been assessed in accordance with our internal quality process, unless exceptional circumstances apply. We consider such behavior a material breach of the agreement between the Company/Owner of Business Account and us.

10.  Threats against Users and Prekkha.com employees

We have been informed about instances of companies threatening Users. For example, such threats include making unjustified claims for damages in order to have specific reviews (typically negative) removed. We have also experienced threats against Prekkha.com employees. Under no circumstances can we accept such behavior, and we consider it a material breach of the agreement between the Company/Owner of Business Account and us, which can lead to immediate filing of a report with the relevant authorities.

11.  Suspending or blocking the Company/Owner of Business Account's business account

We may at any time, without notice and without prejudice, suspend or block the Company/Owner of Business Account's access to their business account if we believe or suspect that the Company/Owner of Business Account is carrying out behavior that is inappropriate or in violation of the Guidelines or applicable law or regulation. When the Company/Owner of Business Account's business account is suspended or blocked, the Company/Owner of Business Account will not have access to services which require the Company/Owner of Business Account's registration and/or login, such as reporting or responding to reviews.

12. Enforcement

We reserve the right to enforce the Guidelines if we observe violations of the Guidelines, applicable law or regulation. The same applies if we observe behavior that we believe or suspect to be inappropriate.

Please note that reviews are exclusively a matter between the reviewer and us, and the User Guidelines regulate if and when we remove reviews.

x